Morton Michel
Morton Michel* is proud to be a founding partner of the CAA.
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We understand how important children's activities are to a child's development and are delighted to offer CAA Members a 15% discount on their Morton Michel Children’s Activities, Education and Training, Children’s Sports Coaching or Parent and Toddler policy. This applies to our ‘Essential’, ‘Extra’, and ‘Executive’ insurance packages.
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We are also pleased to offer CAA Supporters a 5% discount on our Children’s Activities, Education and Training, Children’s Sports Coaching or Parent and Toddler insurance policies. This applies to our ‘Essential’, ‘Extra’, and ‘Executive’ insurance packages.
What's on 4 Kids
What's On 4 Kids was the driving force behind the creation of the CAA. Our vision was to spark collaboration, raise standards, and grow the children's activities sector.
We brought together a founding team from across the sector who shared our passion for helping small businesses and families in the UK.
We’re incredibly proud of the impact the CAA has made and remain committed to working together to keep improving the sector for everyone.
Founding Partners
Approved Partners
The British Franchise Association (BFA)
We want to lead the charge and influence change in UK franchising. It’s our goal to showcase the fantastic opportunities for businesses and individuals within franchising, and how these possibilities can positively transform people’s lives, no matter what their background or starting point may be.
Whether you want to set up your own new business through franchising, or you want to grow an existing brand by franchising to others, the BFA is your trusted partner. With our support you’ll get your ambitions off to the strongest possible start – and enjoy ongoing guidance and advice wherever tomorrow takes you.
Children's Franchise Enterprise
The Children's Franchise Enterprise was launched in 2021. Our mission is to connect as many franchisors and potential new franchisees as possible. If you are at any stage of your journey to franchising then the Children's Franchise Enterprise would love to help you on your way. As a CAA member you get an exclusive newsletter feature.
Coordinate Sport
Coordinate Sport is a cloud based SAAS platform that was designed specifically for sports coaching and children's activity providers to help manage their staff and customers.
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All CAA members will get access to a bespoke landing page, free set-up (£595 saving) and up to a 25% subscription discount.
Fountains Media
Fountains Media is a video and photography production company. We do any kind of video content from promo videos, tutorials, customer testimonials to product videos, online workshops, meet the team videos and more.
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If your business is not ready yet to take on professional videographers we also offer iPhone training and courses. We will teach you how to create an amazing content for your social media and marketing using just your iPhone.
Howden
Personal line insurance specialists with a local focus. Howden are valued partners of the CAA and they align with one of our core values, which is for members to be active in the communities where they run their businesses.
'Children’s Activities Association CIC are an introducer appointed representative (IAR) of A-Plan Holdings who are authorised and regulated by the Financial Conduct Authority.’
Love Childcare Recruitment
Love Childcare Recruitment started in 2021 and we specialise in child care recruitment covering the Wrap-around, Sports Coaching and Nursery sectors. We recruit all staffing levels including head office and senior management. We can offer full recruitment, adverts and consultancy services.
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We place our service and our ability to deliver at the centre of what we do. This means not only do we do everything we can to deliver what you need every time, we also aim to be a pleasure to deal with. We are also innovative, always looking for ways to work more effectively and helping our clients to make great hiring decisions.
Pebble
Pebble is a fast-growing marketplace and management software for everything childcare related (activities, classes, nurseries, nannies, childminders). We work with businesses in the early years industry all throughout the UK to increase exposure through our marketing efforts and strategic partnerships while also providing a seamless booking journey for providers and parents.
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We pride ourselves on providing world-class customer service to anyone who uses our platform. Having partnered with businesses of all sizes, we are confident that our team and our software can provide value to a wide range of businesses within the industry.
Safeguarding Fundamentals
Safeguarding Fundamentals was founded to create a pioneering standard dedicated to transforming the safety and well-being of children across all organisations. Co-founded by Antonia Noble, a barrister / safeguarding specialist, along with Paul Stewart, a survivor of childhood abuse in professional sports, the company's mission is to set a new standard in child protection and welfare.
Storyy
Storyy Training are an Ofsted ‘good’ rated, Government approved training provider. Their bespoke training programmes are delivered within the workplace by experienced Tutors through a blend of online learning and face to face assessment visits. All their courses are 95-100% funded by the Government.
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Specialising in Early Years Education, Health & Safety and Sports apprenticeships; Don’t be fooled in thinking apprenticeships are just for school leavers or young people. Apprenticeships are for EVERYONE whether you have someone just starting out in their career or someone looking to grow into a senior position in your business and their career.
Apprenticeships are a great way of developing and retaining staff.
Cerys Keneally
Former teacher and TED.x speaker, Cerys Keneally, helps children's activity providers to escape the overwhelm and build a stable business for long-term impact in schools or nurseries. With over 20 years experience in the education, activity and business sectors, Cerys offers CPD accredited training on approaching schools and nurseries for individuals and franchise networks.
Consider This Agency
Consider This is an integrated marketing agency encompassing all elements of Marketing Strategy from web design and development, advertising and branding, graphic design, print marketing, digital marketing and social media management, outdoor media, promotional goods / clothing / uniform and many more.
Daisy First Aid
Daisy First Aid provide friendly, fear-free paediatric first aid courses for children's activity providers, childcare professionals, parents and schools.
They are delighted to offer CAA members 50% off online courses and 10% off in-class courses to help ensure the safety of babies and children whilst they enjoy themselves at your brilliant classes and events.
Little Starts Gift Cards
The Little Starts Gift Card is the UK’s leading multi-brand gift card for baby, toddler and preschool classes, helping people gift experiences at classes to little ones and their grown-ups, instead of unwanted things.
Little Starts Gift Cards can be purchased online or in selected retail stores including Sainsburys, Argos, WHSmith and Currys.
Mincoffs
Mincoffs Solicitors is a leading corporate law firm in Newcastle upon Tyne, providing expert legal advice to businesses throughout the North East region and nationally. Our friendly team has expertise in corporate and commercial law, employment law, dispute resolution, commercial property and licensing and gaming law. We also offer private client services in family law, wills and probate and residential conveyancing.
Personnel Checks
Personnel Checks are the UK’s top-ranked Government Approved DBS Umbrella Body. From DBS to DVLA Checks, adverse financials and referencing, we can tailor screening solutions to suit any organisation. Thousands of businesses across the nation already trust us to manage their HR compliance needs.
Sports & Activities Professionals
Sports and Activities Professionals Consulting focuses on working with small to medium-sized organisations in the sport/health/fitness/play sectors helping to maximise Quality, Revenue, Efficiency and Profit.
We work closely with the businesses we support, we offer guidance through what is often uncharted waters, especially when navigating the startup stage.
Stryde
Stryde can support you with Bookkeeping, VAT, Payroll, Accounts, Tax and more. Learn more about your finances and which software can save you time. Plan and receive support to develop strategy and financial automation. Stryde can help you gain clarity over how to move your business forward and help you streamline financial processes.
Charity Partners
Caudwell Children
Caudwell Children works tirelessly to transform the lives of disabled children in the UK. We have provided more than £85 million to help over 60,000 children with 653 different medical conditions - providing specialist family support by funding the equipment, treatment, therapy and services that disabled children need.
Children's Alliance
Children’s Alliance is the charitable foundation of Water Babies, born out of their passion in giving back to communities and supporting families. Children’s Alliance provides an action plan of how to actively try and support everyone. Water Babies believes in investing in children, in and out of the pool, for a better future.
Suppliers
*Children’s Activities Association CIC, Registered in England and Wales under No. 09316784. Registered Office: 13 Northumbria Walk, Newcastle Upon Tyne, NE5 2LY. Children’s Activities Association CIC is an Introducer Appointed Representative of Morton Michel Ltd.
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Morton Michel Ltd is authorised and regulated by the Financial Conduct Authority, Firm reference No. 527300. Registered in England and Wales under No. 5120835. Registered Office: Rossington’s Business Park, West Carr Road, Retford, Nottinghamshire, DN22 7SW. Morton Michel Ltd is part of the PIB Group. Children’s Activities Association CIC and Morton Michel Ltd are not part of the same corporate group.